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Visual Design
Borrowing Magnolia

Services

Visual Design

Client

Borrowing Magnolia

Year

2017

Website

Visit Site

In 2017, Lindsey partnered with Borrowing Magnolia to redesign the UX and visual design of their online presence. As an e-commerce platform for wedding dress rentals – it was essential for them to stand out from other competitors as a relevant option for the modern bride.

In collaboration with their marketing team, I spent time analyzing the target audience, studying competitors and creating mood boards based on that research. Their team created a road map of low-fi wireframes reflecting functionality must-haves.

I translated these into visual design for all primary site pages and interaction states and directed a junior designer on creation of an icon kit and mobile designs.

The outcome was a fully interactive InVision prototype of all desktop and all mobile screens which integrated new brand photography with the proposed digital brand accents.