Creative Direction
Shift.io Website

Shift.io is an enterprise cloud platform that keeps video team connected to enhance collaboration and create exceptional work.


Shift Media Holdings is parent company to three SaaS and technology offerings: Shift, Screeners, and SafeStream. The audience of each offering both overlaps and differs. The greatest challenge was creating buy-in across departments for the ICP (ideal customer profile) and architecting the site to best convey this value to that audience.


I worked cross-departmentally with marketing, product, data science and customer success teams to lead a comprehensive creative direction for the new site. I partnered with marketing to manage workflows with external vendors, lead internal creative presentations, and streamlined a launch plan to take the new site live.

The personas, sitemap, user flow, wireframes, and designs were created in Figma and the website was built in Webflow.